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Campaign: PG&E runs an
extensive public service program throughout their
service area to educate children. The program runs the
entire school year. Company spokespeople inform the
children about safety around electric power lines and
household appliances. Other topics include how to save
energy around the home.
Objective: PG&E's safety
and efficiency campaign reduces childhood accidents. The
company counts on children influencing their adult
caretakers to conserve and use energy wisely. PG&E
rewards the children for participation and attendance
with a stuffed animal that looks like the same character
that is on the utility website.
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